Buttercream Couture: branding and logo development.

Delicious.

Both Melissa and her baking are delicious.

Melissa is the brains (and braun) behind Buttercream Couture, a truly fantastic cake-making endeavour.  This lady has got skills like I’ve never seen.  Not only do her cakes and cupcakes (and everything else that comes out of her oven) taste divine, but they look it, too.  She has the ability to take an idea and make it soar and toss a dash of the original onto everything she makes.  Buttercream Couture is really a cut (or slice) above the rest, and I’m not just saying that. I’ve tasted the goods.  And they are good.

Anyways, as Melissa is slowly becoming the most famous pastry chef on the Pacific coast, she is in need of a re-brand and a new logo.  And I am delighted to help her out with that.

She really wanted something classy, sophisticated and “not cute”.  Ok.  I think I can do that.  She was in love with some greys and blues and creams and wanted something with some “froofiness” to it, without going over the top.  Ok, I think I can do that, too!

We started off with some ideas branching off of one concept of warm tones, with a peach hint to it.

Nope. Wasn’t quite what she was looking for.

Melissa really liked the idea of a round logo, so we started heading in that direction.  And also, started shifting more towards the greys, still with some pinks or creams in there.

Getting closer, but still missing something.

After Melissa had actually designed her own wedding cake for her vow renewal ceremony that happened in the middle of this branding process, she came back with a really clear idea of what she loved and how she wanted things to go.  Way more of a focus on greys and some “froof”.  We tried a few colour schemes, seeing what felt best.

Then it was clear that Frances, me, was ignoring the whole grey issue and was really pushing a navy blue for some odd reason.  Melissa kindly drilled into me that we need to drop the hints of blue.  Ok, I can do that!  And we came up with something that is much stronger and classier than our previous options.

This logo says “grown up” and “playful” all at the same time.  It conveys that cup/cakes are more than just an edible treat, but they deserve to play an important role in your event.  This lady, and now, with her logo, mean business.  And the best kind of business: the kind you can eat and get all over your face and enjoy every second of it.

Big or small, Buttercream Couture does it all.  No joke.  You must go check out her site and see for yourself what this kitchen-master can do, even with all sorts of allergies and intollerances around, she can bake things with no eggs or flour or sugar or wheat or what have you, and it still tastes like dessert, not cardboard.  Excellent.

Melissa was a hoot to work with, and I  look forward to many more adventures:)

Check our her Facebook page and “like” away!